Color

#43909d

#43909d
hex#43909d
rgbrgb(67, 144, 157)
hslhsl(189, 40%, 44%)
oklchoklch(0.61 0.078 210)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2357

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9d5143

#439d7e · #43639d

#9d4390 · #909d43

Split-complementary

Open in tool →

#9d4363 · #9d7e43

#7e439d · #9d5143 · #639d43

Contrast

#43909d as textRatioAAAA largeAAAFix
Aaon white
3.67:1failpassfail
  • AA: use #3c7f8b as the text (4.56:1)
  • AAA: use #2c5f68 as the text (7.13:1)
  • AA: or shift the background to #1c1c1c (4.64:1)
Aaon black
5.71:1passpassfail
  • AAA: use #4da3b3 as the text (7.21:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43909d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#43909d reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #43909d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43909d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43909d-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md