Color

#438ccb

#438ccb
hex#438ccb
rgbrgb(67, 140, 203)
hslhsl(208, 57%, 53%)
oklchoklch(0.622 0.12 247.3)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2426

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#cb8343

#43cbc7 · #4347cb

#cb438c · #8ccb43

Split-complementary

Open in tool →

#cb4347 · #cbc743

#c743cb · #cb8343 · #47cb43

Contrast

#438ccb as textRatioAAAA largeAAAFix
Aaon white
3.59:1failpassfail
  • AA: use #327ab8 as the text (4.55:1)
  • AAA: use #255a88 as the text (7.25:1)
  • AA: or shift the background to #1f1f1f (4.59:1)
Aaon black
5.85:1passpassfail
  • AAA: use #5f9dd3 as the text (7.25:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #438ccb as the background.

Brands using this color

Fonts for this mood

#438ccb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #438ccb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #438ccb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/438ccb-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md