Color
#2f72ac
#2f72acrgb(47, 114, 172)hsl(208, 57%, 43%)oklch(0.537 0.113 247.9)Colors that go with #2f72ac
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #2f72ac: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #2f72ac — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #2f72ac in 7 real palettes, including Lemon Squeezy's brand system and Wired's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #2f72ac in 7 real palettes, including Pixar's brand system and Readymag's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #2f72ac in 7 real palettes, including Glacier and Hershey's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Deep Sky Blue #00bfff
shippedDeep Sky Blue is paired with #2f72ac in 4 real palettes, including Deep Water and Astro's brand system, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #2f72ac in 4 real palettes, including AT&T's brand system and Wendy's's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #2f72ac in 4 real palettes, including Open House and Sapphire & Gold, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #2f72ac
Tints & shades
Harmonies
Contrast
| #2f72ac as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.09:1 | pass | pass | fail |
|
Aaon black | 4.12:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2f72ac as the background.
Brands using this color
Fonts for this mood
#2f72ac reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #2f72ac and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/2f72ac-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md