Color

#43896e

#43896e
hex#43896e
rgbrgb(67, 137, 110)
hslhsl(157, 34%, 40%)
oklchoklch(0.577 0.083 166.1)
Closest name: Elf (#1b8a6b)Relative luminance 0.2021

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#89435e

#43894b · #438189

#6e4389 · #896e43

Split-complementary

Open in tool →

#894381 · #894b43

#4b4389 · #89435e · #818943

Contrast

#43896e as textRatioAAAA largeAAAFix
Aaon white
4.16:1failpassfail
  • AA: use #408269 as the text (4.55:1)
  • AAA: use #2f604d as the text (7.24:1)
  • AA: or shift the background to #0f0f0f (4.6:1)
Aaon black
5.04:1passpassfail
  • AAA: use #52a787 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43896e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #43896e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #43896e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/43896e-a2beb7-d459c4-1f2c2d-e9f1ea?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md