Color
#43697f
#43697frgb(67, 105, 127)hsl(202, 31%, 38%)oklch(0.501 0.056 234.9)Colors that go with #43697f
Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #43697f: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #43697f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #43697f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #43697f in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Activision's brand system and Warp's brand system put Blue beside #43697f, as the accent.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #43697f, as the surface under it.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #43697f: 7 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #43697f: 5 real palettes, including Dusk and Desert Road, as the accent.
Real palettes that use #43697f
Tints & shades
Harmonies
Contrast
| #43697f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.89:1 | pass | pass | fail |
|
Aaon black | 3.57:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #43697f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #43697f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/43697f-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md