Tide Pool
Open in tool →Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature.
Color
#40968b
#40968b
hex
#40968brgb
rgb(64, 150, 139)hsl
hsl(172, 40%, 42%)oklch
oklch(0.617 0.084 184)Closest name: Highlands (#449084)Relative luminance 0.2477
Colors that go with #40968b
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40968b: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #40968b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
shippedCrimson is paired with #40968b in 8 real palettes, including Diner and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40968b: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #40968b in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #40968b, as that palette's text colour.
Orange #ffa500
shipped5 real palettes, including Campus and Mint Modern put Orange beside #40968b, as the accent.
Peru #cd853f
shipped4 real palettes, including Paper & Pine and Estate put Peru beside #40968b, as the accent.
Tints & shades
Harmonies
Contrast
| #40968b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.53:1 | fail | pass | fail | |
Aaon black | 5.95:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40968b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #40968b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #40968b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/40968b-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md