Color

#968b40

#968b40
hex#968b40
rgbrgb(150, 139, 64)
hslhsl(52, 40%, 42%)
oklchoklch(0.631 0.097 101.1)
Closest name: Amazon Queen (#948f54)Relative luminance 0.2532

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#404c96

#966040 · #779640

#40968b · #8b4096

Split-complementary

Open in tool →

#407796 · #604096

#409660 · #404c96 · #964077

Contrast

#968b40 as textRatioAAAA largeAAAFix
Aaon white
3.46:1failpassfail
  • AA: use #817737 as the text (4.54:1)
  • AAA: use #605929 as the text (7.1:1)
  • AA: or shift the background to #212121 (4.65:1)
Aaon black
6.06:1passpassfail
  • AAA: use #a49846 as the text (7.16:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #968b40 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#968b40 reads as warm. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #968b40
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #968b40 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/968b40-c4c39c-4ea7df-292d1f-f1ece9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md