# #40968b

A color — neutral. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#40968b`
- RGB: rgb(64, 150, 139)
- HSL: hsl(172, 40%, 42%)
- OKLCH: oklch(0.617 0.084 184)
- Relative luminance: 0.2477
- Nearest named color: Highlands (#449084, Δ 1.749) — https://brandsweets.com/colors/highlands
- Moods: neutral
- Page: https://brandsweets.com/colors/40968b

## Tints & shades

- Tints (toward white): #49ab9e, #57b7aa, #6dc0b5, #7ec8be, #94d1c9, #a9dad4, #bbe2dd, #d1ebe8, #e2f3f1, #f8fcfb
- Shades (toward black): #3a887d, #347970, #2f6f66, #296059, #23524c, #1d443f, #173631, #122b28, #0c1d1a, #060e0d

## Harmonies

- Complementary: #96404c
- Analogous: #409660, #407796
- Triadic: #8b4096, #968b40
- Split-complementary: #964077, #966040
- Tetradic: #604096, #96404c, #779640

## Colors that go with #40968b

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for #40968b: softer than #000 and cool enough to feel like part of the same palette. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Coastal (https://brandsweets.com/palettes/cool#coastal), N26 (https://brandsweets.com/colors/brands/n26-com), Beach Hut (https://brandsweets.com/palettes/light#beach-hut). — https://brandsweets.com/colors/charcoal
- **Copper** #b87333 [harmony, pool: triadic] — Copper completes a triad with #40968b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Wellness (https://brandsweets.com/palettes/warm#wellness), Clean Beauty (https://brandsweets.com/palettes/minimal#clean-beauty), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Atelier (https://brandsweets.com/palettes/elegant#atelier). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #40968b in 9 real palettes, including Diner and Redfin's brand system, as the lead colour. Seen in: Diner (https://brandsweets.com/palettes/vivid#diner), Redfin (https://brandsweets.com/colors/brands/redfin-com), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #40968b: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour. Seen in: Peacock (https://brandsweets.com/palettes/vivid#peacock), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Goldenrod** #daa520 [pool] — Goldenrod shows up next to #40968b in 5 real palettes, including Noir Beauty and Ledger Dark, as the lead colour. Seen in: Noir Beauty (https://brandsweets.com/palettes/dark#noir-beauty), Ledger Dark (https://brandsweets.com/palettes/dark#ledger-dark), Sapphire & Gold (https://brandsweets.com/palettes/luxury#sapphire-and-gold), Open House (https://brandsweets.com/palettes/clean#open-house). — https://brandsweets.com/colors/goldenrod
- **Midnight Blue** #191970 [pool] — 9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #40968b, as that palette's text colour. Seen in: Tide Pool (https://brandsweets.com/palettes/cool#tide-pool), Ford (https://brandsweets.com/colors/brands/ford-com), Fintech Trust (https://brandsweets.com/palettes/cool#fintech-trust), Paramount+ (https://brandsweets.com/colors/brands/paramountplus-com). — https://brandsweets.com/colors/midnightblue
- **Orange** #ffa500 [pool] — 6 real palettes, including Campus and Mint Modern put Orange beside #40968b, as the accent. Seen in: Campus (https://brandsweets.com/palettes/friendly#campus), Mint Modern (https://brandsweets.com/palettes/modern#mint-modern), Graphite (https://brandsweets.com/palettes/technical#graphite), Olympics (https://brandsweets.com/colors/brands/olympics-com). — https://brandsweets.com/colors/orange
- **Peru** #cd853f [pool] — 4 real palettes, including Paper & Pine and Estate put Peru beside #40968b, as the accent. Seen in: Paper & Pine (https://brandsweets.com/palettes/minimal#paper-and-pine), Estate (https://brandsweets.com/palettes/luxury#estate), Kiln (https://brandsweets.com/palettes/dark#kiln), Mid-Century (https://brandsweets.com/palettes/warm#mid-century). — https://brandsweets.com/colors/peru

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 3.53:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #378177 (4.6:1); AA: background → #212121 (4.56:1); AAA: text → #296059 (7.21:1)
- On black (#000000): 5.95:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #46a498 (7.02:1)

## Curated palettes containing it

- **Tide Pool** (ocean, cool, light, clean) — #1b998b, #2d3047, #ff9b71, #f4fbf9, #1e2333 — Sea-green and slate with a coral — a literal tide pool: two cool tones, one warm creature. — tool: https://brandsweets.com/palettes/new/1b998b-2d3047-ff9b71-f4fbf9-1e2333 — collection: https://brandsweets.com/palettes/ocean

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/40968b-a2bebe-d459a5-1f292d-e9f1ec?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#40968b" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.