Color
#40916d
#40916drgb(64, 145, 109)hsl(153, 39%, 41%)oklch(0.596 0.098 162)Colors that go with #40916d
Charcoal, Medium Violet Red and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40916d: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #40916d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Copper #b87333
shippedDesigners have shipped Copper with #40916d: 5 real palettes, including Wellness and Clean Beauty, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40916d in 8 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40916d: 7 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Midnight Blue #191970
shipped5 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #40916d, as that palette's text colour.
Orange #ffa500
shipped5 real palettes, including Farmers Market and Olympics's brand system put Orange beside #40916d, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #40916d in 6 real palettes, including Subaru's brand system and Coinbase's brand system, as the supporting colour.
Real palettes that use #40916d
Tints & shades
Harmonies
Contrast
| #40916d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.83:1 | fail | pass | fail | |
Aaon black | 5.49:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40916d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40916d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40916d-a2beb5-d459cc-1f2d2d-e9f1ea?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md