Color
#408778
#408778rgb(64, 135, 120)hsl(167, 36%, 39%)oklch(0.573 0.076 177.8)Colors that go with #408778
Charcoal, Copper and Medium Violet Red lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #408778: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #408778 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #408778 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Crimson #dc143c
shippedCrimson is paired with #408778 in 8 real palettes, including Redfin's brand system and Five Guys's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #408778: 9 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #408778 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent.
Midnight Blue #191970
shipped7 real palettes, including Paramount+'s brand system and Tide Pool put Midnight Blue beside #408778, as the supporting colour.
Peru #cd853f
shipped4 real palettes, including Mid-Century and Woodsmoke put Peru beside #408778, as the lead colour.
Real palettes that use #408778
Tints & shades
Harmonies
Contrast
| #408778 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.24:1 | fail | pass | fail | |
Aaon black | 4.95:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #408778 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #408778 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/408778-a2bebb-d459af-1f2a2d-e9f1ec?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md