Color
#404d87
#404d87rgb(64, 77, 135)hsl(229, 36%, 39%)oklch(0.438 0.097 272.3)Colors that go with #404d87
Sea Green, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #404d87 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #404d87's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped4 real palettes, including CVS's brand system and Alaska Airlines's brand system put Blue beside #404d87, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #404d87: 4 real palettes, including Blue Mono and Coca-Cola's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #404d87 in 10 real palettes, including Amazon's brand system and Codecademy's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #404d87: 5 real palettes, including Campbell's's brand system and Datadog's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #404d87 in 4 real palettes, including Open House and Sapphire & Gold, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #404d87: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #404d87
Tints & shades
Harmonies
Contrast
| #404d87 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.99:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.63:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #404d87 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#404d87 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #404d87 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/404d87-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md