Color

#40144d

#40144d
hex#40144d
rgbrgb(64, 20, 77)
hslhsl(286, 59%, 19%)
oklchoklch(0.291 0.106 317.6)
Closest name: Velvet Cosmos (#441144)Relative luminance 0.0213

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#214d14

#23144d · #4d143e

#4d4014 · #144d40

Split-complementary

Open in tool →

#3e4d14 · #144d23

#4d2314 · #214d14 · #143e4d

Contrast

#40144d as textRatioAAAA largeAAAFix
Aaon white
14.73:1passpasspassPasses AAA — no fix needed.
Aaon black
1.43:1failfailfail
  • AA: use #af44cf as the text (4.55:1)
  • AAA: use #c579dc as the text (7.14:1)
  • AA: or shift the background to #8f8f8f (4.56:1)
  • AAA: or shift the background to #b3b3b3 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40144d as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#40144d reads as cool, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #40144d
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #40144d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/40144d-bd9fc1-adcb62-2d1f2a-ece9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md