Color
#40099f
#40099frgb(64, 9, 159)hsl(262, 89%, 33%)oklch(0.362 0.202 286.7)Colors that go with #40099f
Royal Blue, Cobalt Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #40099f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #40099f: 5 real palettes, including Tide's brand system and Zillow's brand system, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #40099f in 5 real palettes, including Pepsi's brand system and Casper Sleep's brand system, as the supporting colour.
Midnight Blue #191970
shipped7 real palettes, including Kraken's brand system and Blue Mono put Midnight Blue beside #40099f, as the lead colour.
Steel Blue #4682b4
shippedDesigners have shipped Steel Blue with #40099f: 4 real palettes, including FedEx's brand system and Hershey's's brand system, as the accent.
Olive Green #808000
complementaryOlive Green sits directly opposite #40099f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped3 real palettes, including Zillow's brand system and Procter & Gamble's brand system put Blue beside #40099f, as the lead colour.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40099f: softer than #000 and cool enough to feel like part of the same palette.
Real palettes that use #40099f
Tints & shades
Harmonies
Contrast
| #40099f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 11.95:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.76:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40099f as the background.
Brands using this color
Fonts for this mood
#40099f reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40099f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40099f-af9cc4-dfce4e-2a1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md