Color
#40084e
#40084ergb(64, 8, 78)hsl(288, 81%, 17%)oklch(0.279 0.122 318.2)Colors that go with #40084e
Charcoal, Blue and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #40084e: softer than #000 and cool enough to feel like part of the same palette.
Blue #0000ff
shipped4 real palettes, including Sketch's brand system and Monzo's brand system put Blue beside #40084e, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #40084e: 4 real palettes, including SoFi's brand system and Open House, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #40084e in 6 real palettes, including Tim Hortons's brand system and Marvel's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #40084e: 13 real palettes, including Discover's brand system and Heinz's brand system, as the supporting colour.
Light Pink #ffb6c1
shippedLight Pink shows up next to #40084e in 4 real palettes, including Pastel Pop and Sorbet, as the lead colour.
Midnight Blue #191970
shipped6 real palettes, including Tide Pool and Crest's brand system put Midnight Blue beside #40084e, as that palette's text colour.
Forest Green #228b22
complementaryForest Green sits directly opposite #40084e on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #40084e
Tints & shades
Harmonies
Contrast
| #40084e as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.41:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #40084e as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#40084e reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #40084e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/40084e-be9fc1-aacb62-2d1f2a-ece9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md