Color

#3e96bb

#3e96bb
hex#3e96bb
rgbrgb(62, 150, 187)
hslhsl(198, 50%, 49%)
oklchoklch(0.636 0.1 229.1)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.2642

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bb643e

#3ebba2 · #3e57bb

#bb3e96 · #96bb3e

Split-complementary

Open in tool →

#bb3e57 · #bba23e

#a23ebb · #bb643e · #57bb3e

Contrast

#3e96bb as textRatioAAAA largeAAAFix
Aaon white
3.34:1failpassfail
  • AA: use #347d9d as the text (4.6:1)
  • AAA: use #285f77 as the text (7.02:1)
  • AA: or shift the background to #262626 (4.53:1)
Aaon black
6.28:1passpassfail
  • AAA: use #4b9fc3 as the text (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3e96bb as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3e96bb reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3e96bb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3e96bb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3e96bb-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md