Color
#3e72da
#3e72dargb(62, 114, 218)hsl(220, 68%, 55%)oklch(0.572 0.169 262.4)Colors that go with #3e72da
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3e72da: softer than #000 and cool enough to feel like part of the same palette.
Amber #ffbf00
shippedAmber is paired with #3e72da in 10 real palettes, including Walmart's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped13 real palettes, including BBC's brand system and EA's brand system put Blue beside #3e72da, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #3e72da: 11 real palettes, including Carrefour's brand system and Intel's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #3e72da: 6 real palettes, including NBA's brand system and Webflow's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #3e72da in 14 real palettes, including Foot Locker's brand system and NASCAR's brand system, as the supporting colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #3e72da: 7 real palettes, including Astro's brand system and Calm's brand system, as the supporting colour.
Olive Green #808000
complementaryOlive Green sits directly opposite #3e72da on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Real palettes that use #3e72da
Tints & shades
Harmonies
Contrast
| #3e72da as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.54:1 | pass | pass | fail |
|
Aaon black | 4.62:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3e72da as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#3e72da reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #3e72da and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/3e72da-9ca5c4-df694e-211f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md