Color

#3da3bd

#3da3bd
hex#3da3bd
rgbrgb(61, 163, 189)
hslhsl(192, 51%, 49%)
oklchoklch(0.667 0.1 218)
Closest name: Blue Ocean (#009dc4)Relative luminance 0.3086

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#bd573d

#3dbd96 · #3d63bd

#bd3da3 · #a3bd3d

Split-complementary

Open in tool →

#bd3d63 · #bd963d

#963dbd · #bd573d · #63bd3d

Contrast

#3da3bd as textRatioAAAA largeAAAFix
Aaon white
2.93:1failfailfail
  • AA: use #2f7f92 as the text (4.59:1)
  • AAA: use #235d6c as the text (7.36:1)
  • AA: or shift the background to #303030 (4.51:1)
  • AAA: or shift the background to #030303 (7.04:1)
Aaon black
7.17:1passpasspassPasses AAA — no fix needed.

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3da3bd as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3da3bd reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3da3bd
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3da3bd and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3da3bd-a2b5be-df4e77-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md