Color

#3d91c2

#3d91c2
hex#3d91c2
rgbrgb(61, 145, 194)
hslhsl(202, 52%, 50%)
oklchoklch(0.627 0.109 237.8)
Closest name: Blue Burst (#309cd0)Relative luminance 0.2514

Colors that go with #3d91c2

Charcoal, Orange Red and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c26e3d

#3dc2b0 · #3d4fc2

#c23d91 · #91c23d

Split-complementary

Open in tool →

#c23d4f · #c2b03d

#b03dc2 · #c26e3d · #4fc23d

Contrast

#3d91c2 as textRatioAAAA largeAAAFix
Aaon white
3.48:1failpassfail
  • AA: use #357da7 as the text (4.52:1)
  • AAA: use #275d7c as the text (7.14:1)
  • AA: or shift the background to #212121 (4.62:1)
Aaon black
6.03:1passpassfail
  • AAA: use #549ec9 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d91c2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d91c2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d91c2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d91c2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d91c2-9cb1c4-df4e5f-1f222d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md