Color
#3d72a4
#3d72a4rgb(61, 114, 164)hsl(209, 46%, 44%)oklch(0.538 0.097 248.8)Colors that go with #3d72a4
Charcoal, Sienna and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #3d72a4: softer than #000 and cool enough to feel like part of the same palette.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #3d72a4 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #3d72a4 in 8 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Activision's brand system and Pixar's brand system put Blue beside #3d72a4, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #3d72a4: 8 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #3d72a4: 4 real palettes, including Dusk and Notion's brand system, as the accent.
Crimson #dc143c
shippedCrimson is paired with #3d72a4 in 17 real palettes, including Wendy's's brand system and Retro Pop, as the lead colour.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #3d72a4: 6 real palettes, including Deep Water and Venmo's brand system, as the lead colour.
Real palettes that use #3d72a4
Tints & shades
Harmonies
Contrast
| #3d72a4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.07:1 | pass | pass | fail |
|
Aaon black | 4.14:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d72a4 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#3d72a4 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #3d72a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/3d72a4-9cacc4-df4e4e-1f212d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md