Color

#3d29ae

#3d29ae
hex#3d29ae
rgbrgb(61, 41, 174)
hslhsl(249, 62%, 42%)
oklchoklch(0.404 0.197 279.7)
Closest name: Bluebell (#333399)Relative luminance 0.0563

Colors that go with #3d29ae

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9aae29

#2957ae · #7f29ae

#ae3d29 · #29ae3d

Split-complementary

Open in tool →

#ae7f29 · #57ae29

#ae2957 · #9aae29 · #29ae7f

Contrast

#3d29ae as textRatioAAAA largeAAAFix
Aaon white
9.87:1passpasspassPasses AAA — no fix needed.
Aaon black
2.13:1failfailfail
  • AA: use #7462da as the text (4.5:1)
  • AAA: use #998be4 as the text (7.17:1)
  • AA: or shift the background to #b0b0b0 (4.55:1)
  • AAA: or shift the background to #dbdbdb (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3d29ae as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3d29ae reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3d29ae
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3d29ae and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3d29ae-a79cc4-dfae4e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md