Color
#398e8b
#398e8brgb(57, 142, 139)hsl(178, 43%, 39%)oklch(0.595 0.081 192)Colors that go with #398e8b
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #398e8b: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #398e8b — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #398e8b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #398e8b: 5 real palettes, including Intel's brand system and Fintech Trust, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #398e8b: 12 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #398e8b in 4 real palettes, including Ledger Dark and Sapphire & Gold, as the lead colour.
Midnight Blue #191970
shipped8 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #398e8b, as that palette's text colour.
Orange #ffa500
shipped5 real palettes, including Campus and Graphite put Orange beside #398e8b, as the accent.
Real palettes that use #398e8b
Tints & shades
Harmonies
Contrast
| #398e8b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.88:1 | fail | pass | fail | |
Aaon black | 5.42:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398e8b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #398e8b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/398e8b-a2bcbe-d45999-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md