Color
#398e73
#398e73rgb(57, 142, 115)hsl(161, 43%, 39%)oklch(0.587 0.093 169.1)Colors that go with #398e73
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #398e73: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
triadicshippedCopper completes a triad with #398e73 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #398e73: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #398e73 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Denim #1560bd
shippedDesigners have shipped Denim with #398e73: 7 real palettes, including Peacock and Intel's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #398e73 in 4 real palettes, including Mid-Century and Noir Beauty, as the accent.
Midnight Blue #191970
shipped5 real palettes, including Tide Pool and Paramount+'s brand system put Midnight Blue beside #398e73, as that palette's text colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #398e73 in 5 real palettes, including Coinbase's brand system and Console Light, as the lead colour.
Real palettes that use #398e73
Tints & shades
Harmonies
Contrast
| #398e73 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.97:1 | fail | pass | fail | |
Aaon black | 5.29:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398e73 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #398e73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/398e73-a2beb8-d459bb-1f2c2d-e9f1eb?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md