Color

#398b8e

#398b8e
hex#398b8e
rgbrgb(57, 139, 142)
hslhsl(182, 43%, 39%)
oklchoklch(0.588 0.079 198.6)
Closest name: darkcyan (#008b8b)Relative luminance 0.2129

Colors that go with #398b8e

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8e3c39

#398e66 · #39618e

#8e398b · #8b8e39

Split-complementary

Open in tool →

#8e3961 · #8e6639

#66398e · #8e3c39 · #618e39

Contrast

#398b8e as textRatioAAAA largeAAAFix
Aaon white
3.99:1failpassfail
  • AA: use #348183 as the text (4.55:1)
  • AAA: use #276062 as the text (7.15:1)
  • AA: or shift the background to #141414 (4.61:1)
Aaon black
5.26:1passpassfail
  • AAA: use #43a4a8 as the text (7.11:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398b8e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#398b8e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #398b8e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #398b8e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/398b8e-a2babe-d45990-1f272d-e9f1ee?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md