Color

#398aa2

#398aa2
hex#398aa2
rgbrgb(57, 138, 162)
hslhsl(194, 48%, 43%)
oklchoklch(0.594 0.086 220.6)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2166

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a25239

#39a286 · #3955a2

#a2398a · #8aa239

Split-complementary

Open in tool →

#a23955 · #a28639

#8639a2 · #a25239 · #55a239

Contrast

#398aa2 as textRatioAAAA largeAAAFix
Aaon white
3.94:1failpassfail
  • AA: use #347d93 as the text (4.67:1)
  • AAA: use #265d6d as the text (7.32:1)
  • AA: or shift the background to #171717 (4.55:1)
Aaon black
5.33:1passpassfail
  • AAA: use #46a2be as the text (7.17:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #398aa2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#398aa2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #398aa2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #398aa2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/398aa2-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md