Color

#397c8e

#397c8e
hex#397c8e
rgbrgb(57, 124, 142)
hslhsl(193, 43%, 39%)
oklchoklch(0.55 0.073 218)
Closest name: Bermuda (#1b7d8d)Relative luminance 0.1724

Colors that go with #397c8e

Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8e4b39

#398e76 · #39518e

#8e397c · #7c8e39

Split-complementary

Open in tool →

#8e3951 · #8e7639

#76398e · #8e4b39 · #518e39

Contrast

#397c8e as textRatioAAAA largeAAAFix
Aaon white
4.72:1passpassfail
  • AAA: use #2c5f6d as the text (7.08:1)
Aaon black
4.45:1failpassfail
  • AA: use #3a7f92 as the text (4.63:1)
  • AAA: use #4ca0b8 as the text (7.03:1)
  • AA: or shift the background to #fafafa (4.52:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397c8e as the background.

Brands using this color

Fonts for this mood

#397c8e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #397c8e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #397c8e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/397c8e-a2b5be-df4e75-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md