Color

#76398e

#76398e
hex#76398e
rgbrgb(118, 57, 142)
hslhsl(283, 43%, 39%)
oklchoklch(0.461 0.144 315.4)
Closest name: Lords of the Night (#664488)Relative luminance 0.0873

Colors that go with #76398e

Denim, Sea Green and Teal lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#518e39

#4b398e · #8e397c

#8e7639 · #398e76

Split-complementary

Open in tool →

#7c8e39 · #398e4b

#8e4b39 · #518e39 · #397c8e

Contrast

#76398e as textRatioAAAA largeAAAFix
Aaon white
7.65:1passpasspassPasses AAA — no fix needed.
Aaon black
2.75:1failfailfail
  • AA: use #a057bc as the text (4.58:1)
  • AAA: use #b883ce as the text (7.18:1)
  • AA: or shift the background to #c7c7c7 (4.52:1)
  • AAA: or shift the background to #f5f5f5 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #76398e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#76398e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #76398e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #76398e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/76398e-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md