Color

#3979a7

#3979a7
hex#3979a7
rgbrgb(57, 121, 167)
hslhsl(205, 49%, 44%)
oklchoklch(0.555 0.097 242.6)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.1733

Colors that go with #3979a7

Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a76739

#39a79e · #3942a7

#a73979 · #79a739

Split-complementary

Open in tool →

#a73942 · #a79e39

#9e39a7 · #a76739 · #42a739

Contrast

#3979a7 as textRatioAAAA largeAAAFix
Aaon white
4.7:1passpassfail
  • AAA: use #2b5b7d as the text (7.25:1)
Aaon black
4.47:1failpassfail
  • AA: use #3b7cab as the text (4.66:1)
  • AAA: use #5f9dc8 as the text (7.14:1)
  • AA: or shift the background to #fafafa (4.5:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3979a7 as the background.

Brands using this color

Fonts for this mood

#3979a7 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3979a7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3979a7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3979a7-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md