Color
#397954
#397954rgb(57, 121, 84)hsl(145, 36%, 35%)oklch(0.523 0.089 156.1)Colors that go with #397954
Charcoal, Medium Violet Red and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397954: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #397954 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Forest Floor and BrandSweets's brand system put Champagne beside #397954, as that palette's text colour.
Copper #b87333
shippedDesigners have shipped Copper with #397954: 5 real palettes, including Clay & Linen and Wellness, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #397954 in 7 real palettes, including Five Guys's brand system and Netflix's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #397954: 7 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #397954 in 4 real palettes, including Mid-Century and Fireside, as the accent.
Royal Blue #4169e1
shippedRoyal Blue is paired with #397954 in 5 real palettes, including Coinbase's brand system and Xbox's brand system, as the lead colour.
Real palettes that use #397954
Tints & shades
Harmonies
Contrast
| #397954 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.2:1 | pass | pass | fail |
|
Aaon black | 4.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397954 as the background.
Brands using this color
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #397954 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/397954-a2beb1-cc59d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md