Color

#3975a2

#3975a2
hex#3975a2
rgbrgb(57, 117, 162)
hslhsl(206, 48%, 43%)
oklchoklch(0.543 0.094 243.5)
Closest name: Blue Triumph (#4376ab)Relative luminance 0.162

Colors that go with #3975a2

Charcoal, Royal Blue and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a26739

#39a29b · #3940a2

#a23975 · #75a239

Split-complementary

Open in tool →

#a23940 · #a29b39

#9b39a2 · #a26739 · #40a239

Contrast

#3975a2 as textRatioAAAA largeAAAFix
Aaon white
4.95:1passpassfail
  • AAA: use #2d5c80 as the text (7.11:1)
Aaon black
4.24:1failpassfail
  • AA: use #3c7aaa as the text (4.56:1)
  • AAA: use #609bc7 as the text (7.01:1)
  • AA: or shift the background to #f5f5f5 (4.54:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3975a2 as the background.

Brands using this color

Fonts for this mood

#3975a2 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3975a2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3975a2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3975a2-9caec4-df4e56-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md