Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#397379
#397379
hex
#397379rgb
rgb(57, 115, 121)hsl
hsl(186, 36%, 35%)oklch
oklch(0.519 0.061 204.3)Closest name: Green Sleeves (#39766c)Relative luminance 0.1451
Colors that go with #397379
Charcoal, Rust and Champagne lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #397379: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #397379 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped5 real palettes, including Darkroom and Forest Floor put Champagne beside #397379, as the surface under it.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #397379: 6 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #397379: 5 real palettes, including Riverbed and Desert Road, as the accent.
Crimson #dc143c
shippedCrimson is paired with #397379 in 8 real palettes, including Gemstone and Redfin's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #397379: 11 real palettes, including The New York Times's brand system and Campus, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #397379: 4 real palettes, including Wendy's's brand system and Newsprint, as the supporting colour.
Real palettes that use #397379
Tints & shades
Harmonies
Contrast
| #397379 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.38:1 | pass | pass | fail |
|
Aaon black | 3.9:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #397379 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#397379 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #397379
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #397379 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/397379-a2b8be-df4e86-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md