Color

#396374

#396374
hex#396374
rgbrgb(57, 99, 116)
hslhsl(197, 34%, 34%)
oklchoklch(0.476 0.054 226)
Closest name: Atlantis (#336172)Relative luminance 0.1105

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#744a39

#397467 · #394674

#743963 · #637439

Split-complementary

Open in tool →

#743946 · #746739

#673974 · #744a39 · #467439

Contrast

#396374 as textRatioAAAA largeAAAFix
Aaon white
6.54:1passpassfail
  • AAA: use #365e6d as the text (7.05:1)
Aaon black
3.21:1failpassfail
  • AA: use #477b90 as the text (4.5:1)
  • AAA: use #659db3 as the text (7.03:1)
  • AA: or shift the background to #d9d9d9 (4.63:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396374 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

mcpConnect your agent — build around #396374
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #396374 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/396374-9cb4c4-df4e6b-1f232d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md