Color
#396074
#396074rgb(57, 96, 116)hsl(200, 34%, 34%)oklch(0.468 0.055 231.9)Colors that go with #396074
Royal Blue, Sienna and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Royal Blue #4169e1
analogousshippedRoyal Blue is #396074's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #396074 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #396074: 4 real palettes, including Open House and Dusk, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #396074: 4 real palettes, including Desert Road and Dusk, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #396074 in 7 real palettes, including Codecademy's brand system and Amazon's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #396074: 10 real palettes, including HP's brand system and The New York Times's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #396074: 4 real palettes, including Fireside and Wendy's's brand system, as the lead colour.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #396074: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #396074
Tints & shades
Harmonies
Contrast
| #396074 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.78:1 | pass | pass | fail |
|
Aaon black | 3.1:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396074 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #396074 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/396074-9cb2c4-df4e64-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md