Color

#744d39

#744d39
hex#744d39
rgbrgb(116, 77, 57)
hslhsl(20, 34%, 34%)
oklchoklch(0.459 0.061 47.9)
Closest name: Bison (#6e4f3a)Relative luminance 0.0932

Colors that go with #744d39

Teal, Champagne and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#396174

#743943 · #746a39

#39744d · #4d3974

Split-complementary

Open in tool →

#39746a · #394374

#437439 · #396174 · #6a3974

Contrast

#744d39 as textRatioAAAA largeAAAFix
Aaon white
7.33:1passpasspassPasses AAA — no fix needed.
Aaon black
2.86:1failfailfail
  • AA: use #9d684d as the text (4.52:1)
  • AAA: use #ba8b73 as the text (7.03:1)
  • AA: or shift the background to #cccccc (4.57:1)
  • AAA: or shift the background to #fafafa (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #744d39 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#744d39 reads as warm, muted, editorial. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #744d39
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #744d39 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/744d39-c4ae9c-62cbbb-2d2a1f-f1e9eb?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md