Color
#394f74
#394f74rgb(57, 79, 116)hsl(218, 34%, 34%)oklch(0.427 0.068 260.4)Colors that go with #394f74
Teal, Sienna and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
analogousshippedTeal is #394f74's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #394f74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped6 real palettes, including Alaska Airlines's brand system and CVS's brand system put Blue beside #394f74, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #394f74: 4 real palettes, including Dusk and Open House, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #394f74 in 10 real palettes, including Codecademy's brand system and Walgreens's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #394f74: 15 real palettes, including HP's brand system and Hinge's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #394f74 in 5 real palettes, including Open House and Disney's brand system, as the accent.
White Smoke #f5f5f5
neutralWhite Smoke is the surface for #394f74: a clean near-white with no warm cast, so the cool hue stays clear instead of drifting muddy.
Real palettes that use #394f74
Tints & shades
Harmonies
Contrast
| #394f74 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.25:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.54:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394f74 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #394f74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/394f74-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md