Color
#394738
#394738rgb(57, 71, 56)hsl(116, 12%, 25%)oklch(0.381 0.031 143.2)Colors that go with #394738
Steel Blue, Teal and Medium Purple lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Steel Blue #4682b4
triadicshippedSteel Blue completes a triad with #394738 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Teal #008080
analogousshippedTeal is #394738's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Medium Purple #9370db
complementaryshippedMedium Purple sits directly opposite #394738 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Blue #0000ff
shipped10 real palettes, including Jeep's brand system and Dunkin''s brand system put Blue beside #394738, as the accent.
Blush Pink #e8b4b8
shipped4 real palettes, including Nursery and Garden Wedding put Blush Pink beside #394738, as the lead colour.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #394738: 4 real palettes, including Paper & Pine and Clean Beauty, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Sweetgreen's brand system and Darkroom put Champagne beside #394738, as the supporting colour.
Cream #fffdd0
neutralCream is the surface #394738 wants: a warm off-white that shares its undertone, so #394738 reads softer on it than on pure white.
Real palettes that use #394738
Tints & shades
Harmonies
Contrast
| #394738 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.85:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.13:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394738 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#394738 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #394738 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/394738-a2bea3-8f4edf-1f2d24-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md