Color

#394417

#394417
hex#394417
rgbrgb(57, 68, 23)
hslhsl(75, 49%, 18%)
oklchoklch(0.366 0.068 121.4)
Closest name: Forestry (#2f441f)Relative luminance 0.0507

Colors that go with #394417

Royal Blue, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394417

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#231744

#443917 · #234417

#173944 · #441739

Split-complementary

Open in tool →

#172344 · #391744

#174439 · #231744 · #441723

Contrast

#394417 as textRatioAAAA largeAAAFix
Aaon white
10.43:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #697d2b as the text (4.57:1)
  • AAA: use #85a037 as the text (7.08:1)
  • AA: or shift the background to #ababab (4.54:1)
  • AAA: or shift the background to #d4d4d4 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394417 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394417 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394417
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394417 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394417-b4bea2-4e70df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md