Color

#394413

#394413
hex#394413
rgbrgb(57, 68, 19)
hslhsl(73, 56%, 17%)
oklchoklch(0.365 0.072 120.9)
Closest name: Green Not Found (#404404)Relative luminance 0.0505

Colors that go with #394413

Royal Blue, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #394413

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#1e1344

#443613 · #214413

#133944 · #441339

Split-complementary

Open in tool →

#132144 · #361344

#134436 · #1e1344 · #441321

Contrast

#394413 as textRatioAAAA largeAAAFix
Aaon white
10.45:1passpasspassPasses AAA — no fix needed.
Aaon black
2.01:1failfailfail
  • AA: use #6b7f24 as the text (4.69:1)
  • AAA: use #869f2d as the text (7.01:1)
  • AA: or shift the background to #ababab (4.55:1)
  • AAA: or shift the background to #d4d4d4 (7.05:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394413 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394413 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394413
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394413 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394413-b5bea2-4e75df-242d1f-f1efe9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md