Color

#390174

#390174
hex#390174
rgbrgb(57, 1, 116)
hslhsl(269, 98%, 23%)
oklchoklch(0.3 0.163 295.4)
Closest name: Galactic Federation (#330077)Relative luminance 0.0215

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3d7401

#010374 · #720174

#743901 · #017439

Split-complementary

Open in tool →

#747201 · #037401

#740103 · #3d7401 · #017472

Contrast

#390174 as textRatioAAAA largeAAAFix
Aaon white
14.68:1passpasspassPasses AAA — no fix needed.
Aaon black
1.43:1failfailfail
  • AA: use #9b3ffd as the text (4.52:1)
  • AAA: use #b877fe as the text (7.11:1)
  • AA: or shift the background to #8f8f8f (4.54:1)
  • AAA: or shift the background to #b3b3b3 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #390174 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#390174 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #390174
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #390174 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/390174-b49cc4-cbcb62-2c1f2d-e9e9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md