Color

#378ba4

#378ba4
hex#378ba4
rgbrgb(55, 139, 164)
hslhsl(194, 50%, 43%)
oklchoklch(0.596 0.088 220.9)
Closest name: Blue Moon (#3992a8)Relative luminance 0.2196

Colors that go with #378ba4

Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a45037

#37a487 · #3754a4

#a4378b · #8ba437

Split-complementary

Open in tool →

#a43754 · #a48737

#8737a4 · #a45037 · #54a437

Contrast

#378ba4 as textRatioAAAA largeAAAFix
Aaon white
3.89:1failpassfail
  • AA: use #327e95 as the text (4.61:1)
  • AAA: use #255e6f as the text (7.22:1)
  • AA: or shift the background to #171717 (4.6:1)
Aaon black
5.39:1passpassfail
  • AAA: use #40a2bf as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #378ba4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#378ba4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #378ba4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #378ba4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/378ba4-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md