Color
#37728b
#37728brgb(55, 114, 139)hsl(198, 43%, 38%)oklch(0.523 0.073 228.2)Colors that go with #37728b
Charcoal, Royal Blue and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37728b: softer than #000 and cool enough to feel like part of the same palette.
Royal Blue #4169e1
analogousshippedRoyal Blue is #37728b's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #37728b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #37728b in 5 real palettes, including Lemon Squeezy's brand system and Beach Hut, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #37728b: 6 real palettes, including Fintech Trust and Glacier, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #37728b: 5 real palettes, including Dusk and Riverbed, as the accent.
Crimson #dc143c
shippedCrimson is paired with #37728b in 12 real palettes, including Retro Pop and Redfin's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #37728b: 10 real palettes, including The New York Times's brand system and Discover's brand system, as the supporting colour.
Real palettes that use #37728b
Tints & shades
Harmonies
Contrast
| #37728b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.33:1 | pass | pass | fail |
|
Aaon black | 3.94:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37728b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#37728b reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #37728b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/37728b-9cb3c4-df4e69-1f232d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md