Color
#368e96
#368e96rgb(54, 142, 150)hsl(185, 47%, 40%)oklch(0.598 0.083 203.6)Colors that go with #368e96
Charcoal, Copper and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #368e96: softer than #000 and cool enough to feel like part of the same palette.
Copper #b87333
split-complementshippedCopper is a split-complement of #368e96: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Crimson #dc143c
complementaryshippedCrimson sits directly opposite #368e96 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #368e96: 6 real palettes, including Intel's brand system and Hershey's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #368e96: 14 real palettes, including Peacock and Campus, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #368e96: 4 real palettes, including Wendy's's brand system and Honda's brand system, as the supporting colour.
Goldenrod #daa520
shippedGoldenrod shows up next to #368e96 in 4 real palettes, including Ledger Dark and Sapphire & Gold, as the lead colour.
Midnight Blue #191970
shipped9 real palettes, including Tide Pool and Ford's brand system put Midnight Blue beside #368e96, as that palette's text colour.
Real palettes that use #368e96
Tints & shades
Harmonies
Contrast
| #368e96 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.84:1 | fail | pass | fail | |
Aaon black | 5.47:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #368e96 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#368e96 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #368e96 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/368e96-a2b8be-df4e88-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md