Color

#347dc5

#347dc5
hex#347dc5
rgbrgb(52, 125, 197)
hslhsl(210, 58%, 49%)
oklchoklch(0.579 0.132 251)
Closest name: Haddock’s Sweater (#277aba)Relative luminance 0.1943

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c57d34

#34c5c5 · #3434c5

#c5347d · #7dc534

Split-complementary

Open in tool →

#c53434 · #c5c534

#c534c5 · #c57d34 · #34c534

Contrast

#347dc5 as textRatioAAAA largeAAAFix
Aaon white
4.3:1failpassfail
  • AA: use #3278bd as the text (4.61:1)
  • AAA: use #25598d as the text (7.26:1)
  • AA: or shift the background to #0d0d0d (4.52:1)
Aaon black
4.89:1passpassfail
  • AAA: use #629cd5 as the text (7.24:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #347dc5 as the background.

Brands using this color

Fonts for this mood

#347dc5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #347dc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #347dc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/347dc5-9cabc4-df514e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md