Color

#340d73

#340d73
hex#340d73
rgbrgb(52, 13, 115)
hslhsl(263, 80%, 25%)
oklchoklch(0.302 0.154 291.1)
Closest name: Galactic Federation (#330077)Relative luminance 0.0226

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#4c730d

#0d1973 · #670d73

#73340d · #0d7334

Split-complementary

Open in tool →

#73670d · #19730d

#730d19 · #4c730d · #0d7367

Contrast

#340d73 as textRatioAAAA largeAAAFix
Aaon white
14.47:1passpasspassPasses AAA — no fix needed.
Aaon black
1.45:1failfailfail
  • AA: use #8c51ec as the text (4.5:1)
  • AAA: use #ad83f1 as the text (7.29:1)
  • AA: or shift the background to #919191 (4.59:1)
  • AAA: or shift the background to #b5b5b5 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #340d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#340d73 reads as cool, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #340d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #340d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/340d73-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md