Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Color
#327ef1
#327ef1
hex
#327ef1rgb
rgb(50, 126, 241)hsl
hsl(216, 87%, 57%)oklch
oklch(0.609 0.189 258.9)Closest name: Azure (#007fff)Relative luminance 0.2195
Colors that go with #327ef1
Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #327ef1: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #327ef1 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Copper #b87333
complementaryshippedCopper sits directly opposite #327ef1 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #327ef1 in 12 real palettes, including Google's brand system and Heatwave, as the accent.
Blue #0000ff
shipped14 real palettes, including Readymag's brand system and Cargo's brand system put Blue beside #327ef1, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #327ef1: 11 real palettes, including Carrefour's brand system and Behance's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with #327ef1: 9 real palettes, including Patreon's brand system and Venmo's brand system, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #327ef1: 18 real palettes, including Coursera's brand system and Guinness's brand system, as the accent.
Real palettes that use #327ef1
Tints & shades
Harmonies
Contrast
| #327ef1 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 3.9:1 | fail | pass | fail | |
Aaon black | 5.39:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327ef1 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#327ef1 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #327ef1
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #327ef1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/327ef1-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md