Color

#327ae7

#327ae7
hex#327ae7
rgbrgb(50, 122, 231)
hslhsl(216, 79%, 55%)
oklchoklch(0.593 0.18 258.9)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2037

Colors that go with #327ae7

Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#e79e32

#32d5e7 · #4432e7

#e7327a · #7ae732

Split-complementary

Open in tool →

#e74432 · #d5e732

#e732d5 · #e79e32 · #32e744

Contrast

#327ae7 as textRatioAAAA largeAAAFix
Aaon white
4.14:1failpassfail
  • AA: use #2471e5 as the text (4.6:1)
  • AAA: use #1554b2 as the text (7.14:1)
  • AA: or shift the background to #121212 (4.53:1)
Aaon black
5.07:1passpassfail
  • AAA: use #5f98ec as the text (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327ae7 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#327ae7 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327ae7
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327ae7 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327ae7-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md