Alpine
Open in tool →Glacier blue with a safety-orange accent: technical outdoor gear, not lifestyle.
Color
#326c81
#326c81
hex
#326c81rgb
rgb(50, 108, 129)hsl
hsl(196, 44%, 35%)oklch
oklch(0.501 0.069 224.5)Closest name: Astral (#376f89)Relative luminance 0.1299
Colors that go with #326c81
Charcoal, Firebrick and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #326c81: softer than #000 and cool enough to feel like part of the same palette.
Firebrick #b22222
split-complementshippedFirebrick is a split-complement of #326c81: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
complementaryshippedSienna sits directly opposite #326c81 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #326c81 in 5 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Activision's brand system and Warp's brand system put Blue beside #326c81, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #326c81: 7 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #326c81: 5 real palettes, including Dusk and Desert Road, as the accent.
Crimson #dc143c
shippedCrimson is paired with #326c81 in 17 real palettes, including Gemstone and Wendy's's brand system, as the accent.
Real palettes that use #326c81
Tints & shades
Harmonies
Contrast
| #326c81 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.84:1 | pass | pass | fail |
|
Aaon black | 3.6:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #326c81 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#326c81 reads as cool, modern. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #326c81
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #326c81 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/326c81-9cb5c4-df4e6e-1f232d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md