Lavender Haze
Open in tool →Violet and pink on lilac-white: Gen-Z friendly, while the deep plum text keeps it legible.
Color
#312348
#312348
hex
#312348rgb
rgb(49, 35, 72)hsl
hsl(263, 35%, 21%)oklch
oklch(0.292 0.067 299.7)Closest name: Midnight Velvet (#2a2243)Relative luminance 0.0232
Colors that go with #312348
Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #312348: softer than #000 and cool enough to feel like part of the same palette.
Dark Olive Green #556b2f
complementaryshippedDark Olive Green sits directly opposite #312348 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #312348: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Sienna #a0522d
triadicshippedSienna completes a triad with #312348 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Slate Blue #6a5acd
analogousshippedSlate Blue is #312348's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Teal #008080
triadicshippedTeal completes a triad with #312348 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with #312348 in 6 real palettes, including Beach Hut and Wikipedia's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Blue #0000ff
shippedBlue is paired with #312348 in 16 real palettes, including Sketch's brand system and Monzo's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #312348
Tints & shades
Harmonies
Contrast
| #312348 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 14.34:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.46:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #312348 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
Fonts for this mood
#312348 reads as cool, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #312348
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #312348 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/312348-b09cc4-dfd04e-2b1f2d-e9eaf1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md