Color

#307cd9

#307cd9
hex#307cd9
rgbrgb(48, 124, 217)
hslhsl(213, 69%, 52%)
oklchoklch(0.588 0.16 255.5)
Closest name: Blue Öyster Cult (#5577ee)Relative luminance 0.2005

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d98d30

#30d1d9 · #3930d9

#d9307c · #7cd930

Split-complementary

Open in tool →

#d93930 · #d1d930

#d930d1 · #d98d30 · #30d939

Contrast

#307cd9 as textRatioAAAA largeAAAFix
Aaon white
4.19:1failpassfail
  • AA: use #2774d3 as the text (4.64:1)
  • AAA: use #1d589f as the text (7.12:1)
  • AA: or shift the background to #0f0f0f (4.57:1)
Aaon black
5.01:1passpassfail
  • AAA: use #609ae2 as the text (7.22:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #307cd9 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#307cd9 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #307cd9
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #307cd9 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/307cd9-9ca9c4-df584e-1f202d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md