Color

#301f37

#301f37
hex#301f37
rgbrgb(48, 31, 55)
hslhsl(283, 28%, 17%)
oklchoklch(0.272 0.049 315.7)
Closest name: Midnight Velvet (#2a2243)Relative luminance 0.0188

Colors that go with #301f37

Charcoal, Dark Olive Green and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#26371f

#241f37 · #371f32

#37311f · #1f3731

Split-complementary

Open in tool →

#32371f · #1f3724

#37241f · #26371f · #1f3237

Contrast

#301f37 as textRatioAAAA largeAAAFix
Aaon white
15.25:1passpasspassPasses AAA — no fix needed.
Aaon black
1.38:1failfailfail
  • AA: use #9362a7 as the text (4.55:1)
  • AAA: use #ae89bd as the text (7.11:1)
  • AA: or shift the background to #8c8c8c (4.54:1)
  • AAA: or shift the background to #b0b0b0 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301f37 as the background.

Brands using this color

Fonts for this mood

#301f37 reads as cool, muted, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301f37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301f37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301f37-bb9fc1-b2cb62-2d1f2b-ebe9f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md