Color

#301ed2

#301ed2
hex#301ed2
rgbrgb(48, 30, 210)
hslhsl(246, 75%, 47%)
oklchoklch(0.424 0.249 272.3)
Closest name: Lapis on Neptune (#1f22d2)Relative luminance 0.0621

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c0d21e

#1e66d2 · #8a1ed2

#d2301e · #1ed230

Split-complementary

Open in tool →

#d28a1e · #66d21e

#d21e66 · #c0d21e · #1ed28a

Contrast

#301ed2 as textRatioAAAA largeAAAFix
Aaon white
9.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #7063e9 as the text (4.65:1)
  • AAA: use #958bee as the text (7.21:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #301ed2 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#301ed2 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #301ed2
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #301ed2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/301ed2-a59cc4-dfa74e-271f2d-e9ecf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md